ROI calculator
What a day of recon really costs you
Set the numbers to match your store. Everything is worked out in your browser, and nothing you type is sent anywhere.
ROI calculator
What faster recon is worth to your lot
Every day a car waits for the line costs you money. Change any number to match your store.
Your numbers
Estimates never go below a 3-day time to line, the industry benchmark.
Your estimate
$48,000
Holding cost today, per month at 12 days to line
$24,000
Holding cost with RekonFlow, per month at 6 days to line
$24,000
holding cost recovered every month
$288,000
recovered a year
$100,000
recon spend a month that RekonFlow puts a per-car P&L on
Cars also lose 1 to 2% of their value each week they wait. That loss is not counted here.
How the estimate works
Holding cost is what a car costs you each day it is not ready to sell: floor plan interest, insurance, lot space and lost value. The calculator multiplies your monthly units by your days to line and the daily rate, today and with the days saved.
- Today: units × current days to line × holding cost per day
- With RekonFlow: units × (current days − days saved) × holding cost per day
- Recovered: today − with RekonFlow, each month and over a year
Days saved stop at a 3-day time to line, the industry benchmark, so the estimate never promises the impossible.
Cars also lose 1 to 2% of their value each week they wait. That loss is not counted here.
NCM Associates puts the holding cost of a domestic used unit at about $40 a day: floor plan interest, insurance, lot space and lost value. Used, luxury import and high-content trucks run $50 to $85 a day. Change the number in the calculator to match your store.